The Situation:
The property had several logos in use online and on the property. They wanted the logo to showcase the distinctive features of the property and communicate the elevated experience of the hotel as they are undergoing renovations.
Our Approach:
Take inspiration from the 7-acre property and incorporate the colors and iconography from the land. The property is the only one in the market adjacent to vineyards and is also dotted with redwoods across the property. Common photos from guests include the stunning painted skies during sunset hours over the vineyard.
Implementation:
PenDailey team built color and texture mood boards, collected illustration samples, and pulled sample fonts to approve with ownership. Secured graphic designer and build visual brand guideline document for the property.
Outcomes:
New logo, fonts, color pallet, and iconography immediately implemented in the design of the new property website and onsite collateral.